Advisory Meeting #2

What is the best way for an educational non-profit organization to raise funds for resources to help underprivileged students attend college?

Answer #2
A good public image along with a good logo/slogan is one of the best ways for an educational non-profit organization to raise funds for resources to help underprivileged students to attend college.

1. Good public relations encourage people to donate more money and invest in the NPO.
   (EX. Would you be more willing to donate to a reclusive NPO or one that gets out there, hosts events, and spreads the word about the cause they're fighting for?)
   "Nonprofit Organizations Have Become an Important Part of the U.S. Economy." Times Record News. Timesrecordnews.com, 20 May 2012. Web. 17 Jan. 2014.
   
2. A good slogan/logo is the first thing people notice about the NPO (a first impression) and therefore is very important.
   (EX. It's like when you meet someone for the first time. You tend to judge based on your first encounter with them.)
   Kylander, Nathalie, and Christopher Stone. "The Role of Brand in the Nonprofit Sector." Ssireview.org. SSIR, Apr. 2012. Web. 20 Feb. 2014.
   
3. Good public relations helps NPO's connect with other similar NPO's which can spawn partnerships that'd bring about notable social change.
   (EX. there's always power in numbers, and high impact NPO's know that it isn't about individual prestige or recognition but rather real social change.)
   Grant, Heather M., and Leslie R. Crutchfield. "Creating High-Impact Nonprofits." Stanford Social Innovation Review. Ssireview.org, n.d. Web. 10 Jan. 2014.